JESSI HOLYCROSS
GENERAL MANAGER + FUNCTIONAL STRENGTH & CONDITIONING COACH
After the birth of her daughter in her early 20's, Jessi relied on fad diets and copious amounts of cardio to stay in shape, never dreaming of setting foot near a barbell or attempting strict pull ups. It wasn't until shortly after her 30th birthday in 2015 that she found BCF and her whole life changed. Through weeks, months, and years of faithfully showing up to classes, she truly found her fitness and discovered what she was physically capable of.
Jessi's new found sense of empowerment filled her with the desire to help others find that same level of inner strength. As her time as an athlete went on, she observed her Coaches and dove into learning how everyday people can become the very best, strongest versions of themselves. When the opportunity to join the coaching team came, she seized it. That leap of faith paid off as Jessi grew from a part time Coach to coaching full time and then becoming the gym's General Manager.
Jessi believes that overcoming physical and mental challenges in the gym crosses over into every aspect of life. She loves having the opportunity as a coach to help others uncover that themselves. "After coaching as long as I have, I can see it start to happen. Someone who once said 'I could never do that' does whatever 'that' may be, and it unlocks something within themselves. It can change a person's entire inner dialogue, and they start to truly believe there is nothing they can't do. We can do hard things."